FOODSCAPE - restaurant brand identity
This project is still a work in progress. It’s a complete experience design for a restaurant, involving technology where it fits.
My group and I chose to base our restaurant in Chicago because of our experiences there. We realized that it’s hard to get the full, cultural, Chicago experience in a short trip. To help with this, we created a restaurant that brings together the tastes of Chicago into one tapas-style restaurant. This way, people can enjoy more than just deep dish pizza, and maybe try something new that they hadn’t considered.
We chose the 5 largest and most popular neighborhoods in Chicago to base our foods off of. Each neighborhood represents a different culture and type of food and people.